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Kasal Pilipinas Global Exponent (KPGE) is a registered business in San Francisco that aims to provide marketing services to Filipino and Filipino-American owned businesses as well those businesses that target and cater to Filipino-American consumers in North America.
KPGE track records include the organizing of Kasal Pilipinas wedding and bridal fairs in the United States, producer of wedding resource guides and directory, and operating an online wedding portal, the www.kasalpilipinas.com.
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| The Market You Would Not Want to Miss |
For a business to thrive and keep growing, it must increase sales. The market is continuously expanding. With the proliferation of the Internet and e-commerce (electronic commerce), if a business is online, it has greater reach, a global market. With more people becoming Internet users daily, as potential customers that come from anywhere, the business can be enhanced as its market grows.
Take the case of the consumers with Filipino ancestry; they are more than 3 millions in the United States, which, according to U.S. census, have higher household incomes than the average American household. The Filipinos in North America is among the biggest source of the $14.45 billion remittances from the estimated 8 million overseas Filipinos to the Philippines in 2007.
A business that links to the internet is a global business. As one expert says, "the internet is a link economy: two-thirds of Web traffic comes from links. In cyberspace, links are the de facto currency."
The Filipinos worldwide are considered among the most active internet users and new information technology users. Filipino immigrants are mostly English speakers, educated and have better-pay jobs or take extra jobs to augment their household and disposable incomes.
Would be couples (and even renewing-of-vows couples and other celebrants), brides and grooms, their relatives and friends usually use the internet for their wedding suppliers and related needs. |
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| Getting an Edge |
Having your business listed and link to www.kasalpilipinas.com gives you an edge. Kasal Pilipinas Global Exponent may serve as your gateway to your global exposures and reach to targeted niche market.
Potential consumers of Philippine based wedding suppliers usually search on the web (search engines or google) by typing kasal and pilipinas, hence, the chances of visiting www.kasalpilipinas.com is high. The web traffics that come from links usually are translated into business transactions and leads.
Furthermore, Kasal Pilipinas Global Exponent has strong partnerships with established web portals (BizLINQ.net and INQUIRER.net), event (concerts and festivals) producers (J.S. Camins Production, Fil-Am Arts), and Filipino print and broadcast media (Manila Bulletin-USA, Filipino Insiders, to name a few). The cross-publicity and promotions enhance the visibility and outreach of Kasal Pilipinas, ditto to your business.
Just consider the 2.3 millions visitors and 26 million pageviews per month of inquirer.net, it is a huge potential market that can link to your homepage or business address. The overseas Filipinos tend to follow the habit of Filipinos in the United States.
The www.kasalpilipinas.com makes online shopping experience worthwhile. The online listing and directory of wedding suppliers and professional service providers are easy to find and ready to link and access to benefit the consumers and the suppliers. |
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